Note: You are reading this line because your current browser doesn't fully support the web standards. The site might appear to be buggy and broken because the lack of support on your current browser. A Standards compliant browser is recommended for viewing this site in the way it is intended to be. Thank you.
Graphic and Interaction Designer
Newer Projects > Professional Projects 2007
previous project
Virgin Mobile at frog design
Mobile UI - 2007
At frog design's New York Studio, I was responsible for visual UI in the development of a new design language system for new handsets scheduled to enter the US market in late 2007.
The visual layer of the UI was flexible enough to adapt to different handset specs with minor effort, and reflected changes to Virgin Mobile USA's brand.
Select screens for High End Handset UI
Tiers
To avoid a one-size fits all
approach (which would mean compromises at the high and low ends), three tiers of handsets were
considered: low-end, mid-tier and high-end.
Grid Main Menu Rollovers and Startup Animation for Mid-Tier Handset UI
Limitations
Considering handset limitations in the low end of the product catalog was critical. Framerates were low
and color reproduction not fully consistent across different manufacturers.
List Main Menu with Icons or Keypad Shortcuts for Low End Handset UI
Icon Studies
A lot of attention was given to subtle details in the Grid Main Menu, including metaphor
and expression for unfocused states, focus states, and the transition between them. With a maturing
brand, Virgin Mobile needed to move away from their traditional overt quirkiness without losing
character.
Early Grid Main Menu candidates